Soniyah Sidhu is the CEO of Jinders Studio, StudioJShop.com and Kaftans by Studio J. A fashion entrepreneur, workaholic, and self-proclaimed chaos creator, she has spent years building businesses driven by instinct, speed, creativity, and a constant flow of new ideas. Soniyah thrives where fashion, branding, business, and controlled chaos come together. Professionally skilled in creating pressure and opportunities simultaneously, she somehow manages to turn casual conversations into business meetings. Her hobbies include sending midnight voice notes, saying “small task only” before giving 14 instructions, and treating every week like peak festive season. Slightly dramatic, highly ambitious, always multitasking — she fully carries main-character business owner energy.

Kuljinder Kaur is the Founder of Jinders, whose vision, passion, and dedication laid the foundation of our brand. With a deep love for craftsmanship and timeless fashion, she built Jinders with the dream of creating elegant designs that celebrate tradition, quality, and individuality. Her journey is a reflection of hard work, resilience, and an unwavering commitment to excellence. Through her leadership and creativity, Kuljinder Kaur has not only built a brand but also a family of skilled artisans and professionals who share the same values and passion. Her inspiring vision continues to guide and shape the growth of Jinders, making it a name trusted and loved by clients across the world.

Meet Rubaina Preeti Patni — the Brand Manager at Studio J & Jinder’s, bringing creativity, strategy, and passion to the brand’s journey. Starting her journey in a more casual role, Rubaina gradually evolved into managing key responsibilities across e-commerce, influencer collaborations, and day-to-day brand operations. Her dedication, adaptability, and creative mindset have made her an integral part of the team’s growth and success. She thrives in a dynamic environment that constantly encourages innovation, learning, and collaboration. What she values most about being part of Jinders is the strong team spirit — where ideas are nurtured, creativity is celebrated, and everyone grows together. Being a part of a fast-growing and creatively driven brand continues to be an inspiring and rewarding journey for her.

Meet Teejay — our Business Development Manager and a valued member of our team for the past 4 years. With her strong communication skills, dedication, and passion for growth, Teejay plays a key role in building relationships and expanding our brand presence. She works closely with clients and partners to ensure a seamless and personalized experience for everyone associated with us. Her professionalism, leadership, and commitment have contributed immensely to the growth and success of our brand, making her an integral part of our journey.

Meet Neha Yadav — our Shopify Backend Website Manager and a valued part of the Jinders family for over 7 years. Based in Mumbai, Neha plays a key role in managing the day-to-day operations of our online store. From product uploads and inventory management to collection updates and overall website maintenance, she ensures that the backend runs smoothly and efficiently at all times. With her dedication, consistency, and strong understanding of e-commerce operations, Neha helps create a seamless and user-friendly shopping experience for our customers. Her long-standing commitment and attention to detail continue to contribute significantly to the growth and success of the brand.

Vinoth is a Senior Digital Marketing & AI Automation Specialist with 12+ years of experience in organic and paid channels. He specializes in Google Ads, Meta campaigns, SEO, and AI-powered automation to drive conversions and business growth. Certified in Google Ads, GA4, and Google Tag Manager, Vinoth helps businesses maximize digital ROI across e-commerce, tech, and retail.

Meet Kathir — our Growth Manager, dedicated to driving the brand’s vision and expansion. With a strategic mindset and passion for innovation, Kathir plays a vital role in strengthening our presence and creating new opportunities for growth. From building partnerships to enhancing customer experience, he works closely with the team to ensure the brand continues to evolve and reach new heights. His dedication, leadership, and forward-thinking approach make him an important part of our journey and continued success.

Meet Priya — a passionate Digital Marketing Enthusiast dedicated to driving online growth and building impactful brand experiences. With hands-on experience in SEO, Amazon Ads, Google Ads, Facebook Ads, Shopify, Lazada, and Social Media Marketing, [Name] brings a strong understanding of the digital landscape and e-commerce industry. Skilled in campaign management, optimization, and performance-driven marketing strategies, they play an important role in enhancing brand visibility and customer engagement. Their passion for creativity, analytics, and continuous learning helps contribute to the growth and success of the brand across multiple digital platforms.

Jinders.Meet Namrata Bandre — an important part of the Jinders team, responsible for managing accounts and daily transaction reporting. With strong attention to detail and a commitment to accuracy, Namrata oversees financial records, monitors daily transactions, and ensures smooth accounting operations. Her organized approach and dedication help maintain transparency and efficiency in the brand’s day-to-day financial processes. Through her reliability and professionalism, Namrata continues to play a key role in supporting the smooth functioning and growth of jinders.